From Blackmaskipedia, the imaginary and totally made up, online encyclopedia.
So what’s the BLACKMASK all about?
BLACKMASK set up in 2006 to provide sales mentoring support aimed at businesses who were light on sales expertise, but big on plans for success.
Many new start businesses find that their experience to date may not have been particularly sales focused, and this can pose a real problem if they want to sell things!
BLACKMASK knows how to sell things and can show others how to do it too.
It’s all about the sales process.
Most companies appreciate the need to have other processes in their business, stock control, administration and manufacturing for example, would not run smoothly without an understood process. You may have come across companies who fall short of process in these areas, they’re usually pretty easy to spot!
The really weird thing is, that many businesses don’t appreciate the need to have a sales process, and instead will open for business in the hope that others will understand what it is they do, and expect the phone to ring with an order, the trouble is this approach doesn’t really work very well!
Therefore it’s probably fair to say that businesses without a sales process are usually pretty easy to spot as well, especially when the going gets tough, because the tough just don’t know how to get going!
However, embed a bit of sales process in your business and things can be very different, you’ll be able to understand the relationship between the application of effort and results that might bring.
It’s often much easier than you’d think to make a meaningful change, and remember, if nothing changes, nothing changes.
So what’s the story behind the logo?
I’ve never felt comfortable with the ‘Consultancy’ label that’s often adopted by others who provide specialist support, it just sounds a bitty fancy pants for my liking. I prefer to think that I bring to the table something that’s not so plainly labelled, something more enigmatic and guruish if you like. The Blackmask logo aims to reflect that spirit of good intention and timely assistance epitomised so ably by those ‘silver screen’ heroes of a bygone age.
A masked man riding to the rescue and fending off the baddies, leaving the townsfolk in a better, happier state than when he’d first arrived. It doesn’t matter if you’re masked hero was Zorro or the Lone Ranger, the message is just the same, when the guy in the BLACKMASK comes to town, help is at hand, and things are going to work out fine.
If you need help from BLACKMASK, he’s not so hard to find, you can do it right here, right now, by sending him a message.